3D animation film “Despicable Me” voice filled the actor Steve Carrel, box office ranked first in North America (U.S. and Canada) on Sunday. Animated films that marked the rise of a new round of competition with the entry of an animation production house, a new challenger to Pixar and DreamWorks Animation. Universal Pictures movie plots were able to make 60.1 million dollars across the U.S. and Canada since Friday (9 / 11).
In fact, the film is predictable only lead to between 30-35 million dollars. This low budgeted animation projects ($ 69 million) is the first debut Illumination Entertainment, founded by Chris Meledandri, 20th Century Fox’s former boss. General Electric Co. finance and distribute the film. same with animation specialists Pixar and Dreamworks, each of which gave birth to a series of films Toy Story and Shrek, Illumination is also planning to make a sequel Despicable Me.
“This will be a remarkable product franchise for Universal and Illumination,” said Nikki Rocco, president of Universal.
This 3D cartoon film also generate $ 5 million net thrown into the international market. Russia ranked first with a rate selling a total of $ 3.4 million in initial impressions. Actor, comedian Steve Carell to voice Gru, the main character who intends evil to steal the month but failed due to see the innocence of three orphan girls who regard it as father.